Ultimate Guide To The Squishmallow Drop: Everything You Need To Know

If you’ve ever been part of the plush toy craze, then you know that the "squishmallow drop" is not just an event — it’s a phenomenon. For collectors and casual fans alike, these highly anticipated releases bring excitement, exclusivity, and a chance to snag limited-edition Squishmallows that often sell out in minutes. Whether you're a long-time enthusiast or someone just learning about the craze, understanding how these drops work can give you an edge in building your collection.

Squishmallows, the soft, huggable plush toys that have taken the world by storm, owe much of their popularity to their creative designs and the thrill of their exclusive drops. A Squishmallow drop is essentially a launch event where new or rare Squishmallow characters are made available for a limited time, either in stores or online. Fans eagerly await these drops, often camping out or setting reminders to ensure they don’t miss out on adding a coveted plush to their collection.

In this guide, we’ll dive deep into everything you need to know about the squishmallow drop, from its origins to how you can prepare for the next one. You'll learn insider tips, the significance of these drops in the collector community, and answers to frequently asked questions. So, buckle up and get ready to explore the intricate world of Squishmallow collecting, where strategy meets fun and cuteness is the ultimate currency.

Table of Contents

• What is a Squishmallow?
• What Makes a Squishmallow Drop Special?
• How Did the Squishmallow Craze Begin?
• How to Prepare for a Squishmallow Drop?
• Where Are Squishmallow Drops Held?
• Exclusive Squishmallows and Rarity
• Top Tips for Navigating an Online Drop
• How to Spot Fake Squishmallows?
• The Resale Market and Squishmallow Drops
• Why Do Squishmallows Have Such a Loyal Following?
• Frequently Asked Questions
• Conclusion

What is a Squishmallow?

Squishmallows are plush toys known for their soft, marshmallow-like texture and adorable, diverse designs. Created by Kellytoy in 2017, these toys quickly gained popularity for their unique blend of comfort and collectability. Each Squishmallow has its own name, personality, and backstory, making them more than just a toy — they’re a community of characters that fans adore.

Available in a variety of sizes, from mini 3.5-inch keychains to jumbo 24-inch plushies, Squishmallows appeal to all age groups. Their versatility and charm make them a favorite among collectors, kids, and even adults looking for a cozy companion or stress reliever.

Features That Set Squishmallows Apart

• Ultra-Soft Material: Made with spandex and polyester fibers for a squishy, huggable texture.
• Unique Characters: Each plush has a distinct personality and design.
• Wide Range of Sizes: From pocket-sized to larger-than-life plushies.
• Seasonal and Limited Editions: Special versions are released during holidays or exclusive events.

Why Are They So Popular?

Their popularity can be attributed to their quality, creativity, and the emotional connection they foster. People collect them as a hobby, use them as home decor, or simply enjoy their comforting presence. Social media platforms like Instagram and TikTok have also played a massive role in their rise to fame, with countless videos showcasing collections and Squishmallow hunts.

What Makes a Squishmallow Drop Special?

A Squishmallow drop is an event where new, exclusive, or rare Squishmallows are released, often in limited quantities. These drops are eagerly anticipated by fans and collectors, as they offer a chance to own unique plushies that may never be restocked. The exclusivity and time-sensitive nature of these drops add to their allure, turning them into a thrilling experience for enthusiasts.

Types of Squishmallow Drops

Squishmallow drops can take various forms:

• Seasonal Drops: Releases tied to holidays like Christmas, Halloween, or Valentine’s Day.
• Store Exclusives: Squishmallows available only at specific retailers like Target or Walmart.
• Online Drops: Limited-edition releases on e-commerce platforms.
• Event Drops: Special releases at conventions or promotional events.

Why Do Fans Love These Drops?

The excitement of a Squishmallow drop lies in its unpredictability and exclusivity. Fans enjoy the challenge of securing their desired plushie amidst high demand. Additionally, these events often foster a sense of community, as collectors share tips, trade items, and celebrate their finds together.

How Did the Squishmallow Craze Begin?

Squishmallows were introduced by Kellytoy in 2017, but their popularity skyrocketed during the COVID-19 pandemic. As people sought comfort and companionship during lockdowns, these soft, cuddly toys became a source of solace and joy. Their rise was further fueled by viral social media content, where users showcased their collections and shared their excitement over new releases.

The Role of Social Media

Platforms like TikTok, Instagram, and YouTube played a significant role in amplifying the Squishmallow craze. Videos of Squishmallow hauls, hunts, and unboxings attracted millions of views, inspiring more people to join the community. Hashtags like #SquishmallowSquad and #SquishmallowHunt became trending topics, further cementing their status as a cultural phenomenon.

Milestones in Squishmallow History

• 2017: Launch of the first Squishmallow line.
• 2020: Viral TikTok videos spark a surge in demand.
• 2021: Squishmallows are inducted into the Toy Hall of Fame.
• 2022: Introduction of Disney and other licensed character collaborations.

How to Prepare for a Squishmallow Drop?

Preparation is key to successfully securing your desired Squishmallow during a drop. With high demand and limited stock, it’s essential to have a plan in place.

Steps to Get Ready

1. Stay Informed: Follow official Squishmallow social media accounts and join collector groups to get updates on upcoming drops.
2. Set Alerts: Mark your calendar and set reminders for the drop date and time.
3. Check Retailer Policies: Familiarize yourself with the store’s rules regarding returns, exchanges, and purchase limits.
4. Prepare Your Payment: Ensure your payment method is ready to go for a quick checkout process.
5. Have a Backup Plan: If you miss out on your first choice, be ready to explore alternative options like trades or resale platforms.

What to Avoid

When preparing for a Squishmallow drop, avoid these common mistakes:

• Waiting until the last minute to log in or visit the store.
• Overpaying on resale platforms without researching prices.
• Falling for scams or fake listings.

Where Are Squishmallow Drops Held?

Squishmallow drops can occur in various locations, both online and offline. Knowing where to look can increase your chances of success.

Top Retailers Hosting Drops

• Target: Known for exclusive collections and seasonal releases.
• Walmart: Offers a variety of Squishmallows, including larger sizes.
• Amazon: Hosts online drops with convenient shipping options.
• Claire’s: Features smaller, cuter designs aimed at younger audiences.

Online vs. In-Store Drops

While online drops offer convenience, in-store events allow fans to see and feel the plushies before purchasing. Both have their pros and cons, so it’s worth exploring both options to find what works best for you.

Exclusive Squishmallows and Rarity

One of the main reasons Squishmallows are so sought after is their variety and exclusivity. Rare Squishmallows often become the crown jewels of a collector’s stash, and their value can skyrocket over time.

How Are Rarity Levels Determined?

The rarity of a Squishmallow is influenced by:

• Production Quantity: Limited-edition releases are inherently rarer.
• Character Popularity: Fan-favorite designs tend to sell out quickly.
• Retailer Exclusivity: Plushies available only at specific stores.

Most Coveted Squishmallows

Some of the most sought-after Squishmallows include Jack the Black Cat, Santino the Platypus, and the Disney collaboration plushies. These are often considered collector’s items due to their unique designs and limited availability.

Top Tips for Navigating an Online Drop

Online Squishmallow drops can be competitive, but with the right approach, you can increase your chances of success.

Essential Tips

• Log In Early: Sign in to your account before the drop starts.
• Use Multiple Devices: Have a backup device ready in case of technical issues.
• Enable Autofill: Save time during checkout by using autofill for your details.
• Stay Persistent: Refresh the page and keep trying if the site crashes.

How to Spot Fake Squishmallows?

As the popularity of Squishmallows has grown, so has the presence of counterfeit products. Here’s how you can identify genuine Squishmallows:

Key Indicators of Authenticity

• Official Tags: Genuine Squishmallows come with a branded tag that includes the character’s name and bio.
• Quality of Material: Authentic Squishmallows are made from high-quality, soft materials.
• Retailer Source: Purchase only from trusted retailers or the official website.

The Resale Market and Squishmallow Drops

The resale market for Squishmallows is booming, driven by the high demand for rare and exclusive designs. While it offers a second chance to acquire missed releases, it also comes with its own set of challenges.

Pros and Cons of the Resale Market

Pros:

• Opportunity to find retired or sold-out designs.
• Convenience of online purchasing.

Cons:

• Higher prices compared to retail.
• Risk of counterfeit products.

Why Do Squishmallows Have Such a Loyal Following?

Squishmallows have cultivated a dedicated fan base thanks to their charm, quality, and the community they inspire. Collectors often form bonds over shared interests, trading tips and plushies to help each other complete their collections.

The Emotional Connection

For many, Squishmallows are more than just toys — they’re comforting companions that bring joy and nostalgia. Their unique backstories and personalities make them relatable, fostering an emotional connection with their owners.

Frequently Asked Questions

1. What is the best way to stay updated on Squishmallow drops?

Follow official Squishmallow social media accounts and join collector groups for the latest updates.

2. Are Squishmallows suitable for all ages?

Yes, Squishmallows are safe for all age groups, though some sizes are better suited for smaller children.

3. Can I trade Squishmallows with other collectors?

Absolutely! Trading is a common practice within the Squishmallow community.

4. Do Squishmallows increase in value over time?

Some rare and exclusive designs can appreciate in value, especially if kept in mint condition.

5. How can I avoid scams when buying Squishmallows online?

Purchase only from trusted retailers or verified sellers, and always check for authenticity tags.

6. What should I do if I miss a Squishmallow drop?

Consider exploring the resale market or participating in trades to find your desired plushie.

Conclusion

The squishmallow drop is more than just a product release — it’s a celebration of creativity, community, and the joy of collecting. By understanding how these drops work and preparing in advance, you can enhance your Squishmallow experience and build a collection that brings you endless happiness. So, whether you’re a seasoned collector or a newcomer, the thrill of the hunt awaits!